Summary
Over the weekend, Twitter’s leadership announced that the app would be rebranded as X. Elon Musk’s affinity for the letter is well-documented, but what exactly does X represent? Here’s the scoop on Twitter’s rebranding.
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Over the weekend, a series of posts from Twitter officials, including its owner and CEO, announced the rebranding of Twitter as X. The company’s leadership is touting the rebranded company as the future of interaction. Here’s what we know about Elon Musk’s plan for X.
For Personal Tech Media, this is Two Minute Tech. I’m Jim Herman.
Originally, X.com was an online bank founded by a group of people that included Elon Musk. X.com would later merge with another bank, leading to what we now know as PayPal. In 2017, Musk purchased the X.com domain back from PayPal, but it has sat unused ever since.
According to Twitter’s CEO, the company is looking to transform the global town square, implementing interactivity and audio, video, messaging, and banking, all powered by AI. Musk added that the name Twitter no longer made sense for a place that contains long form messaging, including audio and video.
A few instances of the new logo have already made its way into the new website and app. The new X logo has replaced the Twitter bird, and official representatives of the company now have the X logo after their account.
However, despite all the hype about the future coming from X’s leadership, very little has actually changed. Rather than waiting to introduce the rebrand alongside a slew of new features, the rebrand occurred while everything else on the site remained the same. Whether this will go down as a pointless rebrand or the start of a turning point in Twitter or X’s history remains to be seen.